The fitness industry as we know it took a major hit with Covid as many gyms temporarily closed their doors. Leading Edge saw this as an opportunity to capitalize on the already present virtual space, which has since grown to a new level of popularity. Thanks to their hybrid model, which allows clients to mix and match both in-person and virtual training in their program, to date approximately 70% of our clientele utilizes virtual training in their personalized program design. In an interview with NY Weekly, Leading Edge co-founder Noelle McKenzie talks at length about other helpful strategies that they’ve implemented to keep their business model competitive and relevant.